It’s no secret that the hemp and CBD industry have exploded in popularity in the past few years. In the United States, we haven’t seen a hemp boom like this one since before the plant was criminalized way back when.
This increased popularity surrounding CBD products has brought increased interest in hemp health and wellness products — including CBD tea.
Today, the CBD and hemp tea market size shows signs of rapidly expanding, quickly becoming worth hundreds of millions of dollars in the near future. Here, we’re talking about the details surrounding CBD tea, its market size, and what the future looks like for the hemp tea industry.
What Is Hemp CBD Tea?
Made from parts of the hemp plant, hemp tea (also referred to as CBD tea) contains the cannabinoids found in the hemp plant, as well as other antioxidants, terpenes, and compounds. This type of tea is going to boast strong earthy notes, but the actual flavors of the hemp tea will depend on the hemp’s terpenes inside and the strain used.
If you come across CBD tea, this is very similar to hemp tea; however, these types of teas may be made with a CBD extract rather than full hemp-plant components.
Hemp tea is becoming a staple in many consumers’ daily routines because of the potential benefits the drink can provide. Consumers have found CBD tea to be more relaxing and soothing than your typical tea, as the cannabinoid itself is known for its analgesic and anti-anxiety properties. When consumed, the CBD is able to travel throughout the bloodstream and work with the endocannabinoid system in the ways that your body needs most.
Along with reducing discomfort and lowering anxiety levels, hemp tea contains a high amount of antioxidants that are beneficial to the body, giving you an added boost of nourishment with your morning (or night) cup of tea.
It’s also worth noting that, these days, you can find CBD tea in various blends, and you can also drink it hot or cold, sparkling or still. Truly, no matter what your favorite type of tea is, you can likely find it infused with CBD.
The Current Hemp Tea Market Size
After learning about the benefits of CBD tea, it’s not surprising to hear that this market has been steadily expanding over the past few years — and it’s only supposed to get bigger.
In 2021, the Global “Hemp Tea Market” had a value of just over $56 million. However, with hemp legalization continuing to spread across the globe, the industry projects there to be a significant spike in customer demand for products like CBD tea. Thus, we’re now seeing some of the world’s biggest tea companies branching out to the hemp industry, offering lines of their own CBD-infused teas.
A great example of this is the popular tea brand, Harney & Sons.
Harney & Sons is well-known for their wide selection of high-quality teas that you can buy both in-store and online. A few years ago, the Harney brothers decided to branch out into the world of CBD, curating The Hemp Division. The Hemp Division, a sister company of Harney & Sons, is a line of CBD-infused teas that includes hot tea, cold tea, sundries, and more.
When we asked Emeric Harney, the Marketing Director of Harney & Sons, about the YoY growth rate for his CBD tea sales, he let us know that they were growing by about 15%.
This growth aligns quite nicely with the expected overall growth of the current hemp tea market size. Studies suggest that the hemp tea market will be worth almost $400 million by 2031, growing at a compound annual growth rate (CAGR) of 22.1% from 2022, according to a report from Allied Market Research.
That being said, what’s next for the CBD tea industry with a growth rate like this one?
What’s Next for the CBD Tea Industry?
With an expected growth to reach $398.2 million in 2031, we can predict a lot of big moves from key players within the CBD tea industry. Right now, brands like ItsHemp, Willie’s Remedy, Buddha Teas, Harney & Sons, and Charlotte’s Web are all making their way into the world of CBD teas, making these products more mainstream than ever.
As plant-based beverages and clean consumption continue to gain popularity in the United States, products like hemp teas and CBD-infused drinks will only become more commonplace.
No doubt, the popularity of cannabis products has seen an exponential increase in the past decade – CBD tea being one of them. And as cannabinoid science advances, so too has the forms in which CBD is available for purchase, just take a look at Emeric Harney of Harney & Sons. He’s been brewing tea since he was a lad, and boy does the family-owned product line Harney and Sons prove they know a thing or two about CBD-infused beverages.
We asked him about how he sees the CBD tea market evolving in the next few years, and he responded with this: “As the marketplace incorporates CBD and THC, there will be changes. However, [Harney & Sons] think that CBD is a good place. There will always be a need for a cannabinoid that has the relaxation benefits but not the psychoactive features.”
And he’s right. As more and more consumers find the therapeutic benefits of CBD — and realize the lack of intoxication — these types of plant-based, antioxidant-filled teas will only grow further in popularity. Thus, the $400 million market project isn’t likely to be far off by the time 2031 rolls around.
Keeping an Eye on the CBD Tea Market
Over the next couple of years, it’s clear that the hemp tea market is set to expand. Soon, there’s a good chance you’ll be coming across hemp and CBD teas alongside your typical teas at your local health and wellness store, or even at the neighborhood grocery.
A market like this one has incredible potential for growth and expansion, making it a good one to keep your eye on these next few years. As more consumers seek beverages of this type, and demand continues to skyrocket, we will see the market expand to adjust to this need — and with that will likely come new products, more selections, and a mainstream viewpoint on these infused drinks.